Tender Details

Country: Ukraine
Summary: Audience Research, Development of Value Offer and Marketing Strategy for Hromadske
UAT Ref No: 58782094
Deadline: 26 Oct 2021
Financier: Self Financed
Purchaser Ownership: Government
Tender Value: UAH 290000
Notice Type: Tender
Document Ref. No.:
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Description:
Public television NGO (https://hromadske.ua) announces a tender for audience research, the development of a value supply and media marketing strategy to form a portfolio of competitive media products and a brand that provides sustainable development of the organization in the medium-term. (3-5 years) Audience study is carried out within the framework of the Danep 2017-2021 project with the support of the Ministry of Foreign Affairs of Denmark. The development of the value supply and creation of a marketing strategy is carried out within the framework of the Program "Initiative for Sectoral Support for Civil Society of Ukraine", which is carried out under cooperation agreement No. 72012119AA00003 between the US International Development Agency and Isar "Unity". Date of work: November - December 2021. The company that will carry out services must provide the following results: 1. Explore and make a detailed description of the main segments (profiles) of users who consume socio-political content: their motives, needs, problems, values, barriers, triggers and consumption approaches; 2. Together with Hromadske, using the Human-Centered Approach to determine the rational and emotional benefits of the brand; 3. Formulated ...
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Audience Research, Development of Value Offer and Marketing Strategy for Hromadske - Ukraine Tender

The NO PUBLIC TELEVISION, a Government sector organization in Ukraine, has announced a new tender for Audience Research, Development of Value Offer and Marketing Strategy for Hromadske. This tender is published on UkraineTenders under UAT Ref No: 58782094 and is categorized as a Tender. Interested and eligible suppliers are invited to participate by reviewing the tender documents and submitting their bids before the deadline on 2021-10-26.

The estimated tender value is UAH 290000, and full details, including technical specifications and submission requirements, are provided in the official tender documents. Ensure all submissions meet the criteria outlined to be considered for evaluation.